Soft, huggable friends that understand your highs, lows, and everything in between | CPC-Certified | Lovable gifts for all ages
We know, but cute is the new kid on the plushie block.
And yes, it’s hard to be new, especially if you’re also a tad bit peculiar. And that’s exactly what but cute plushies are. We are different, and we love it.
Here’s everything we don’t love: mass produced plushies that don’t consider the environmental impact, bad-quality materials that start to fray and tear, and toys that just focus on the “cute.”
We don’t mass-produce our plushies, we don’t use toxic materials, and we don’t create boring characters.
Whether you’re anxious, tired, or just feeling like a cozy gremlin, there’s a but cute plushie that speaks to that part of you.
Every character is released in small batches, so when you find one that feels like you (or someone you love), grab it before it’s gone.
We include collector’s tags with every plush to mark its authenticity and edition. Think of it like an emotional trading card—except way squishier and way more huggable.
Start your collection of characters celebrating the softest, weirdest, most lovable parts of being human!
