The screen-free game console that gets kids moving, thinking, and playing together — no screens, pure fun, for ages 4 and up.
It all started with a simple question.
Why do children spend more and more time in front of screens, while moving less every year?
As parents, entrepreneurs and sports enthusiasts, we kept seeing the same reality.
We have nothing against screen-based technology. But screen overconsumption is starting to show its side effects on children. Many of us grew up in screen-free environments, playing outside, building skills and confidence without even realizing it.
- Children are becoming less active → leading to rising overweight rates
- Attention spans are shrinking → attention disorders on the rise
- Outdoor play is being replaced by passive entertainment → social disorders and anxiety now affect more than 10% of children
Numerous studies have revealed that too much screen time is highly detrimental to the cognitive functions of children and young adults, increasing the risk of attention and concentration issues.
We weren’t looking for another video game. We wanted to create something completely different. Something that could make children run, jump, think, laugh and learn together. Without another screen.
Already in Production, Not Just a Concept
Spin & Play isn’t a prototype or a rendering. Our first production units have already been manufactured at our factory. We expect to begin shipping in September, with production scaling to meet campaign demand. When you back this project, you’re backing a product that already physically exists.
Four years of challenging development
An idea is easy. Building a completely new category of product is not.
How to get kids away from screens, as long as possible ?
The initial idea came from an educator in Switzerland, who wanted to create something that would get children moving, anywhere. His design proved to be an excellent proof of concept.
But new challenges soon followed. How do you get kids to come back to it, again and again? The real benefits, both physical and cognitive, only emerge through repeated practice over time.
Our ambition went far beyond creating a new product. We wanted to help bring movement back into children’s everyday lives. We wanted to encourage moments of connection, between friends, between siblings, between parents and children. We wanted to show that innovation can bring families closer together, rather than isolate them behind a screen.
We knew we couldn’t do it alone
To transform an ambitious idea into a real product, we surrounded ourselves with some of Switzerland’s best innovation partners.
No ego, just the best product possible: we brought in experts wherever our own skills reached their limit.
Our founder, Raphael Kaufmann, worked at the CSEM, the Swiss Center for Electronics and Microtechnology, renowned for its innovation and technological research. That’s how, quite naturally, a first door opened for us.
- CSEM – Research and technological development support
- HE‑Arc – User‑experience testing and validation
- Microcity – Service de l’économie du Canton de Neuchâtel – Institutional backing and promotion of the local innovation ecosystem
- Decathlon Switzerland – Launch partner and first national distributor, strengthening its commitment to promoting local, durable innovations that support children’s healthy development.
In a similar way, we added a local UX-lab to verify our assumption. A local international school, to test all our prototypes, a gamification specialist, to create the gaming concept and a publishing company to create attractive games and illustrations. Microcity supported the innovation process and accelerated the journey from concept to reality. Later, Decathlon immediately understood the vision and opened the door to international opportunities from a retailer perspective.
Little by little, Spin & Play stopped being just an idea. It became real. Many prototypes followed. Some worked. Many failed. Each failure taught us something.
Instead of giving up, we kept improving.
Industrialization
Conceptualizing a product and building a working prototype is only one step. The industrialization process alone represents more than 12 months of work and continuous refinement to bring Spin & Play into serial production. Indeed, creating a new solution also requires building new production structures.
More than a dozen trips to our factories were needed, fortunately, always well supported along the way.
Why Spin & Play is unique?
The first screen-free play system that turns movement into adventure.
Today, Spin & Play is much more than a toy.
It’s the first screen-free gaming console that turns every session into an adventure where kids move, think, cooperate, and have fun — all at once. Every challenge builds their motor skills, memory, coordination, focus, and imagination, without ever feeling like exercise.
Technical specifications
Technology
Making technology invisible, without hiding its power – that was the real challenge.
A strong complex electronical and mechanical system of more than 300 components.
- 2 technical patents.
- Firmware & software copyrights (source code).
- Games copyrights (books & mats design).
Software
Looking ahead, we built a web app based on the logic of coding-education platforms. It allows anyone with a creative mind, no technical skills required, to easily design their own challenges. From the very beginning, it was designed to be accessible to as many people as possible.
The platform is already fully developed and currently in testing, with a public launch planned for 2027.
Safety, norms & certifications
Designed in Switzerland, engineered for children
From day one, safety has been one of our highest priorities. Spin & Play has been designed specifically for children aged 4+, with every component carefully selected, tested and validated to provide a safe, durable and reliable play experience.
🇪🇺 European Compliance
- ✅ CE Marking : Complies with all applicable European Union safety requirements for children’s toys.
- ✅ EN 71 Toy Safety: Tested according to the European toy safety standards covering:
- Mechanical & physical safety
- Flammability
- Chemical safety (heavy metals)
- ✅ REACH :Materials comply with European regulations on chemical substances.
- ✅ RoHS :Electronic components are free from restricted hazardous substances.
- ✅ EMC :Tested for electromagnetic compatibility to ensure reliable and interference-free operation.
🇺🇸 United States Compliance
- ✅ FCC Part 15 : Compliant with U.S. regulations governing electromagnetic emissions from electronic devices.
- ✅ CPSIA : Complies with the Consumer Product Safety Improvement Act, ensuring strict requirements for children’s products, including material safety, traceability and manufacturing quality.
- ✅ ASTM F963 : Tested according to the leading U.S. toy safety standard covering:
- Mechanical safety
- Electrical safety
- Battery protection
- Choking hazards
- Sharp edges & pinch points
- Material safety
- 🔋 Battery Safety : Our rechargeable battery is protected with multiple safety features:
- Overcharge protection
- Short-circuit protection
- Temperature monitoring
- Safe charging circuitry
❤️ Built for Families : Every Spin & Play is designed to deliver what matters most:
- ✔ Safe for children aged 4+
- ✔ Durable for everyday play
- ✔ Screen-free by design
- ✔ Designed and engineered in Switzerland
- ✔ Built to meet international safety standards
Product Safety by Design
Safety is not only about certifications. It starts with intelligent design.
- Soft Landing Area – The dedicated play mat provides a comfortable and stable surface designed for active movement.
- Rounded Design – No sharp edges, no dangerous corners, smooth child-friendly geometry throughout the console.
- Large Components – No accessible small detachable parts that could present a choking hazard for the intended age group.
- Low Voltage Electronics – The entire system operates at low voltage, minimizing electrical risks.
- Durable Materials – Materials have been selected to withstand thousands of hours of intensive family use.
- Secure Battery Compartment – Children cannot access the battery without tools.
- Anti-slip Mat – The play mat remains stable during movement to reduce slipping risks.
- Controlled Light Intensity – LED brightness has been calibrated to remain comfortable for children’s eyes.
- Safe Sound Levels – Audio volume is limited to child-appropriate levels.
- Child-Centered Design – Every game has been developed around children’s natural abilities.
- No excessive jumps.
- No dangerous movements.
- No forced positions.
Activities encourage: balance, coordination, reaction speed, memory, cognitive development, without exposing children to unnecessary risks.
- Tested With Families – Before reaching production, Spin & Play was tested with: children, parents and education specialists. These tests allowed us to improve: ergonomics, game instructions, difficulty levels, interaction quality, safety during active play.
- Quality Manufacturing – Every production batch undergoes quality inspections before shipment, including: Electronic testing, functional verification, visual inspection, packaging inspection, charging verification, play testing.
- Privacy First – Unlike traditional gaming systems, Spin & Play
- does not require an internet connection
- does not expose children to online content
- contains no social media features
- collects no children’s personal data during gameplay
This allows children to focus on what matters most: moving, learning and playing together.
How it works ?
- Instant Setup – Lay down the mat, switch on the base, you’re ready.
- Guided or free play – Choose mini-games and challenges, or invent your own rules.
- Ages & stages – Difficulty adapts so kids can progress safely and confidently.
- Built for everyday life – Robust materials made for indoor and outdoor play and easy storage.
From what age? For whom?
For children over 4. Ideal for families, schools, playgroups, and kids’ events.
Books & games unlock imagination
They keep kids wanting to play, over and over.
- An entertaining storybook, filled with challenges to complete on the Spin & Play, blending education, history, geography, culture, and more, with adventure.
- A custom-designed cover mat, made to fit onto the Spin & Play.
- An SD card, containing the challenges, sounds, and lights that bring each story to life.
By combining your imagination with your senses, you’ll discover a whole new world, one where you are the main character.
4 LANGUAGES AVAILABLE* : ENGLISH / FRENCH / GERMAN / ITALIAN
*LANGUAGES TO BE ANNOUNCED AT THE BACKER SURVEY 🙂
Benefits
- Move – Builds motor skills.
- Think – Stimulates memory and logic.
- Play together – Encourages cooperation and communication.
- Grow – Builds confidence, independence, and creativity.
Why children love it ?
- Intuitive – Children control the device themselves, thanks to the pressure sensor built into the mat.
- Colorful playground, sounds & lights –Keeps the excitement going, session after session.
- Multiplayer – Play with up to 4 players, solo or with friends.
- Creativity – Follow the game’s built-in challenges, or invent your own.
- Competition – Push your limits, complete challenges, and keep improving your skills.
- Built to grow with your child – 6 games available now, 4 more coming before Christmas 2026.
Why parents love it
- Less screen time
- More physical activity
- Kids can play independently
- Quality family moments
- A toy that grows with their child
Education platform (2027)
User-friendly interface – An intuitive interface that makes the platform easy to navigate for all users.
Creation modules – Specialized tools let anyone build games — no technical skills required.
Rule customization – Users can easily adapt game rules to fit their specific needs.
Multimedia integration – Multimedia elements can be added seamlessly, enriching the overall experience.
CES Las Vegas (2025)
Press launch (2026)
On March 25, 2026, in Neuchâtel, Switzerland, we joined forces with our partners to share this milestone with the national press. We finally reached the market !
Where we stand
Spin & Play is no longer just an idea. It’s already making children move across Switzerland.
Following our launch, Spin & Play is now available through Decathlon Switzerland and our official online store, where families continue to discover a new way to play, learn and grow. The response meets our expectations.
Every production run has sold out, confirming a strong demand from parents looking for a genuine screen-free alternative. Even more encouraging, families aren’t stopping at the console. On average, each console owner purchases two game adventures, demonstrating strong engagement and validating our expandable ecosystem.
Today, our biggest challenge is no longer proving that Spin & Play works. It’s producing enough units to meet demand.
With your support, we will significantly increase our production capacity, accelerate deliveries, expand our retail presence, and bring Spin & Play to thousands more families across the United States, Europe and beyond.
THE PRODUCT IS READY. THE MARKET IS RESPONDING. NOW IT’S TIME TO SCALE.
